Brand

Aug 02, 2021

Join an infinitely growing brand!

BDO’s global brand reflects our commitment to exceptional customer care. As the expectations and needs of our customers are constantly changing, we are also trying to adapt to these needs with our continuous innovations. Joining the BDO brand offers invaluable competitive advantages, including greater customer satisfaction and loyalty, more offerings, and a higher rate of recurring business activities. We invest in our brand, measure our performance and deliver on our promises.

WHY JOIN BDO?

 

EXCEPTIONAL BRAND IN THE MARKET

We have redefined customer management in the marketplace: BDO is committed to a long-term global strategy to deliver an exceptional customer experience. 

Our brand is defined by five basic characteristics:

 

Customer needs: We invest a lot of time in getting to know our customers and building personal relationships so that we can anticipate their needs and offer real added value. Our goal is always to meet their complex needs with a combination of local market knowledge and global industry expertise and technical skills.

 

Communication: Our communication is clear, open and fast. In practice, this means providing short lines of communication so that our customers always know who to turn to if they have a question. Our teams of experts, including our senior professionals, can be easily contacted, giving them easy access to industry expertise and commercial knowledge.

 

 

Commitment: Meeting the high expectations of our customers is a constant motivation for all BDO professionals. We put this commitment into practice according to the demanding customer communication guidelines that all of our companies must adhere to. Our customers value efficient, constructive, functional and timely solutions, tailored to their individual needs.

 

Employees: We employ experienced staff in all BDO offices around the world and provide ongoing opportunities to progress through top-quality training and rewards. By providing the right environment for our colleagues and excellent professionals for our clients, we guarantee that we focus on an outstanding customer experience in each of our companies.

 

 

Value: We believe that our new ideas and innovative thinking will help our customers achieve their goals and contribute to their commercial success. The effective advice we provide is backed by local and regional expertise as well as global experience. In our increasingly globalized economy, this is a key value-added factor in the business of any customer.

 

GLOBAL BRAND, LOCAL SUCCESS

BDO’s global brand strategy provides direction, guidance and a sense of purpose. It encourages our companies to work together, share and coordinate their activities. Our companies benefit from our global strength and have access to our core knowledge and expertise.

Visual identity

Aligning the visual identity of our brand through a simple BDO brand center is an online resource with all the templates, tools, and guidance companies need to create unified corporate communications. This will usually be made available to new companies prior to the official accession date, facilitating the transition to "BDO appearance".

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BDO & Grant Thornton